Green Acres Profile Segment
Segment Code.................17
Segment Name................Green Acres
LifeMode Group................L2 Upscale Avenues
Urbanization Group..........U10 Rural I
Demographic
Married couples, with and without children, comprise 71% of the households in Green Acres. Many families are comprised of blue-collar baby boomers, many with children aged 6-17 years. With more than 10 million people, Green Acres represents the third largest population of all the Community Tapestry markets, currently more than 3 percent of the U.S. population, and growing by 1.6 percent annually. The median age is 40.6 years. This segment is not ethnically diverse; 93% of the residents are white.
Socioeconomic
Green Acres residents are educated and hardworking; more than half who are aged 25 years and older hold a degree or attended college. Labor force participation is approximately 69%, with higher employment concentrations in the manufacturing, construction, health care, and retail trade industry sectors. Seventeen percent of households derive income from self-employment ventures. Occupation distributions are similar to the U.S. The median household income is $63,922, and the median net worth is $163,372.
Residential
Green Acres neighborhoods are located throughout the country but mainly in the Midwest and South. The highest state concentrations are found in Michigan, Ohio, and Pennsylvania. A little bit country, Green Acres residents live in pastoral settings of developing suburban fringe areas. Homeownership is at 88%. Eighty-seven percent of the household inventory is dominated by single-family dwellings. These newer homes carry a median value of $205,460. Typical of rural residents, Green Acres households own multiple vehicles. Seventy-eight percent own two or more vehicles.
Preferences
Country living describes the lifestyle of Green Acre residents. Pet dogs or cats are considered part of the family. These do-it-yourselfers maintain and remodel their homes; projects include painting, installing carpet or insulation, or adding a deck or patio. They own all the necessary power tools, including routers, welders, sanders, and various saws, to finish their projects. Residents maintain their lawns, flower gardens, and vegetable gardens, again with the right tools. They own riding lawn mowers, garden tillers, tractors, and even separate home freezers for the harvest. Fitting in with the do-it-yourself mode, it is not surprising that Green Acres is the top market for owning a sewing machine. A favorite pastime is using their ice cream maker to produce homemade ice cream. They prefer motorcycles and full-size pickup trucks.
For exercise, Green Acres residents ride their mountain bikes and participate in water sports such as waterskiing, canoeing, and kayaking. Other activities include bird-watching, power boating, target shooting, hunting, and attending auto racing events. They prefer to listen to college football, auto racing, and news-talk programs on the radio and read fishing, hunting, and motorcycle magazines. Accommodating the country lifestyle, many households watch TV by satellite dish instead of cable. Events they enjoy watching on TV include alpine skiing, ski jumping, motorcycle racing, equestrian events, and bicycle racing. A favorite station is the Speed Channel.
LifeMode Group: L2 Upscale Avenues
Success has been earned from years of hard work. This group is well educated with above-average earnings. However, the choice of housing among the segments in Upscale Avenues reveals their distinct preferences. Prosperous domesticity also characterizes the lifestyle in Upscale Avenues. They invest in their homes, from landscaping and home remodeling among the homeowners to new furnishings among the renters. Their leisure activities include sports such as golf and bicycling and, of course, domestic vacations. Although they are partial to new cars, they also save and invest their earnings.
Urbanization Group: U10 Rural I
Small, nonfarm settlements, some of which are developing in suburban fringe areas, characterize the neighborhoods of Rural I. Married-couple families, many with grown children who have left home, work hard in blue-collar occupations. Some are self-employed with small businesses or farms. Their median age is 40.4 years is slightly older than that of the U.S. median. With a median household income of more than $53,210, they enjoy the comforts of large single-family homes with ample land. As do-it-yourselfers, they take pride in their homes and gardens, investing in major home remodeling projects and the tools to get the job done. Residents of Rural I may not be farmers, but they embrace the country lifestyle, from their gardens and pets to their pursuits, hunting and fishing. The vehicle of choice is the pickup--domestic, of course.
For more information contact:
Trisha Mason, Executive Director ECIDC
Phone: (217) 540-3517